Changes in the current fierce competition and marketing market environment, should not only need to target consumer groups agree, and win the competitiveness and the core marketing competence of ascension, micro-blog marketing is the inevitable choice. On how to use the micro-blog marketing, strengthen the marketing ability and directly assist guests collection reached in brand operation and single line of business, it is a university asked.

11月6日在轿辰大厦三楼会议室举行了“新浪微博官方2012 论道微博营销活动”。此次活动邀请新浪汽车全国业务部主任、汽车经销商业务负责人李颜伟先生和新浪网商业运营中心汽车频道高级编辑张志魁先生为集团主讲。 集团董事长汪剑英女士、运营管理中心总监张明宇、行政中心总监黄莉出席参与了此次论道营销活动。各子公司总经理、销售经理、市场经理、数据营销专员、集团 数据营销部以及集团运营管理中心成员都到场参与了观摩学习。

In November 6th has held the "Sina micro-blog official 2012 argues micro-blog marketing activities in the Jiaochen building, third floor conference room". This activity invited director, the national automobile business department of sina car dealer business person in charge Mr. Li Yanwei and sina.com.cn business operation center Auto Channel senior editor Mr. Zhang Zhikui as group speaker. Group Chairman Wang Jianying lady, operation management center director Zhang Mingyu, administrative center director Huang Li attend the talk of marketing activities. The general manager of the subsidiary companies, sales manager, marketing manager, marketing specialist group data, data marketing department and group operation management center members to participate in the learning.

活动现场，在轿辰舞曲《Team Style》的播放下，气氛轻松又活跃。随后以一部集团自编自导自演的微电影作为开场，向现场的轿辰内外人士展示了轿辰人的营销智慧。

Activities at the scene, playing Jiaochen dance "Team Style" the atmosphere is relaxed and active. Followed by a group of self micro film directed by as the opening, show Jiaochen people marketing wisdom to the scene of the Jiaochen outside.

活动第一环节，李颜伟先生从三方面入手谈论如何运用微博营销。首先。李老师从网上4S店产品介绍开始，对微博的功能、页面设置，新浪汽车推广资源，汽车企业微博现状，企业微博互动情况进行详细的介绍；其次，针对汽车经销商微博运营及营销方法方面做出系统的分析；最后提出微博的八大功能-两大利器，对集团微博运营情况做出了专业的指导与建议。

Activity in the first link, Mr. Li Yanwei from three aspects about how to use micro-blog marketing. First of all. Miss Li is introduced from the beginning of online 4S store products, function, to micro-blog page settings, Sina automobile promotion resources, enterprise micro-blog status of automobile, and introduced in detail the enterprise micro-blog interaction; second, make the analysis system for car dealers micro-blog operation and marketing methods; finally put forward eight functions - micro-blog two big weapon, give guidance and professional advice on the group micro-blog operation.

第二环节，由张志魁先生进行深入分析与演示。张老师从如何进行汽车4S店微 博页面设置开始，对微博功能、模块做出说明与操作；在微博砍价团、优惠券营销案例上，进行了详细的讲解；在如何构建微博运营团队方面，做出微博建立初期、 微博运营摸索期和微博营销发展期的规划与策略指引。另外，张老师还针对几家成功的企业微博运营案例，对其进行分析，以直接、简明的方式向轿辰人展示如何玩 转微博平台。

The second part, by Mr. Zhang Zhikui carries on the thorough analysis and demonstration. Mr. Zhang from how the automobile 4S shop micro Bo page set the start, on micro-blog function, module description and operation; in micro-blog bargain group, coupons marketing case, explained in detail; in the aspect of how to construct the micro-blog operations team, make micro-blog early establishment, operation guidelines for planning and strategy micro-blog groping stage and micro-blog marketing development period. In addition, Mr. Zhang also micro-blog operation according to the case of several successful enterprise, carries on the analysis, in order to direct, concise way to show how to play Jiaochen people turn micro-blog platform.

现场互动环节，轿辰家人与新浪微博专家进行了面对面的交流互动。绍兴宝晨的市场经理苏萍，轿辰美通的销售顾问等都针对日常微博使用的情况，提出了“如何提升粉丝质量、增加粉丝活跃度”等问题，李颜伟和张志魁老师也都作出了相应的解答与经验之谈，使在场的轿辰人受益匪浅。

Live interactive link, Jiaochen family and Sina micro-blog experts conducted face-to-face interaction. Shaoxing Baochen Marketing Manager Su Ping, Jiaochen PR Sales Consultant for daily use are micro-blog situation, put forward the "how to improve quality, increase the activity of the fans fans" and other issues, Li Yanwei and teacher Zhang Zhikui also made answer and the wise remark of an experienced person accordingly, so that the presence of Jiaochen benefit.

最后在集团运管中心张总的谢词声中，此次论道微博营销活动圆满落幕。相信在此次活动的学习下，集团内的各个公司会加强对微博的营销管理，有效注重微博潜客开发、品牌推广等内容，得到一定程度的自我提升，相互携手共同迈入矩阵式营销时代！

Finally in the group operations centre piece of the total speech sound, the road micro-blog marketing event. Believe in the activities of learning, every company in the group will strengthen the marketing management of the micro-blog, effective focus on micro-blog latent customer development, brand promotion and other content, have a certain degree of self promotion, mutual together into the matrix marketing era!